Optimize your
Google listing,
on autopilot.

Sherli does, in your voice, within a minute. An agent for each kind of message: a thumbs down gets an apology and the fix you pre-approved, and you are alerted; a booking question gets real slots; a question about hours, parking or the menu gets an answer from your own information, never a guess. Every conversation sits in your dashboard, you can take any thread over, and what you write teaches your agents. Anything sensitive comes to you first.

Yes. Sherli works through Google's official Business Profile API using a connection you approve from your own Google account. Nothing is scraped and no password is stored. You can disconnect it from Google's side at any time.

Sherli drafts a reply to every new review using what it knows about your business and the review itself, in your tone. Replies post on their own; you can edit or remove any of them after. A review that breaks Google's rules, from someone who was never a customer, spam, or a competitor, is flagged instead of answered: Sherli files the removal request with Google and tracks it until Google decides.

No. Sherli is hands off: replies post, removals get filed and the listing stays current without you. Everything it does is in your dashboard, and you can edit or remove any of it after, or switch any automation off.

After a visit, one short iMessage from a real iPhone, written to the customer by first name about their visit, then a one-tap poll: thumbs up or thumbs down. A thumbs up gets your Google review link in the same thread; a thumbs down comes to you, not to Google. When they text back with a question or a booking, your agent answers in a minute and you see the whole thread. One follow-up at most. Stop requests are honoured instantly, and a customer is never asked twice inside a month.

By A/B test. The first text goes out in two to four wordings at once, each visit drawn evenly between them, and Sherli counts the replies, the thumbs up and the reviews each one brings. A wording that makes customers ask who is texting is stopped. A winner is named only after 14 days and 100 texts per wording, at 95% certainty, and never if it brings fewer reviews. If nothing is proven, your current line stays. Every test is in your dashboard.

SMS review tools send from a short code or a rented number, so carriers treat the text as marketing and your customer sees a number they do not know with a STOP line under it. Sherli Connect sends from a real iPhone with a real mobile number, over iMessage, which carriers do not filter. It reads like a text from a person, and they can text back.

No. Google allows businesses to ask for reviews. What it bans is paying for them, asking only the customers you expect to be happy, and fake reviews. Sherli asks every customer after a visit, with no discount or gift attached, and every customer gets the same link.

Coming soon. You launch an offer, like a free coffee on slow afternoons. Locals and micro-influencers nearby visit, check in at your register so the visit is verified, and capture an authentic photo. They earn the reward for the visit and the photo, never for a review or for posting anything on Google. With their permission, the photos land in your library to use on your website, social and your Google listing. Email support@sherli.com for early access.

Anything that can send a webhook when a visit ends, which covers Square, Toast, Booksy, Vagaro, Mindbody, Fresha, Jobber, Housecall Pro and most others through Zapier, where Sherli has its own app. Setup is a single link pasted into your system, and you see the first visit land live. Developers can call the API directly.

Sign up and you get the whole plan for 7 days: replies, removals, Sherli Connect texts, heatmaps, the lot. No card, nothing to cancel. After 7 days, start the plan at $199 a month per location ($149 each from 5) or walk away.